The  metamorphosis of Born Athletic,Inc.

Born Athletic, Inc. was founded in 2006 by a group of athletic professionals committed to helping all athletes reach their full potential.  Our vision was a commitment to empower and equip the competitors of today, the champions of tomorrow and their mentors to maximize God-given potential, foster a love of sport, and encourage the development of healthy competitive attitudes and behaviors.

The Born Athletic, Inc. mission is still the same, to be your source for athletic and sports medicine products and information to enable all athletes to realize their maximum personal athletic potential.

The recent economic downturn has delayed Born Athletic from reaching some of the goals we established in 2006.  However, Born Athletic has established bornathleticstore to offer discount prices and excellent service on sports medicine supplies.  We carry products from only the best manufacturers, including Active Ankle, ASO, Bauerfeind, Cramer, Jaybird, Johnson & Johnson, McDavid, Mueller, and CTI/Ossur all at competitive discount prices.  Born Athletic is also adding sports equipment for baseball, softball, football and others.

As a former High School baseball coach and avid sportsman, I have spent most of my life either actively participating, coaching, sports performance training or cheering on my three kids.  I love to talk sports.  As the owner of a sports medicine equipment business, I like to keep up to date with the latest sports medicine practices.  Recently expanding the on-line business to my other loves- hunting and fishing and the equipment that goes with them as well as athletic sports equipment, I am looking forward to talking current trends over with you.  From indoor/outdoor athletics to the golf course to the river and woods, I love them all.

Check back often for specials and featured items at discount prices on sports medicine supplies and sports equipment.